Sugar Trap

There is a saying that you reap what you sow. “This is Team Leader Lee Sihyun, who is in charge of marketing at Hanseong Resort.” For example, you might run into a subordinate you had to be a bit hard on during your military service due to unavoidable circumstances, and now that subordinate is your client. You know, those kinds of things happen. “None of this really resonates with me.” “Haha, but if you look at the planning intent here…” “Viewers don’t read the planning document while watching ads. They should just feel it, right?” “You’re absolutely right. Then we’ll prepare something that anyone can just feel right away.” As much as it sucks, this is the situation where I have to de...